The audit told you what's true. This keeps it true.
Your numbers were rock solid on the day the audit was delivered. Then the world moved. The question "are the ads making us money?" doesn't stay answered — unless something is answering it every day. The Partnership is that something: the audit's discipline running continuously, plus me on your team.
The Partnership begins with the audit — if you haven't done one yet, start there.
You open Clove — your own private URL, yourbrand.cloveanalytics.com — and answer the only four questions that matter:
Contribution profit, after every cost including ad spend, with the full daily P&L behind it, reconciled to the penny.
Month-to-date against the profit and customer targets we set together.
Your blended CAC against your ceiling, and every campaign scored scale / keep / cut against it.
Yesterday's acquisition in one sentence — and the date the rest of the money comes back.
"Yesterday you acquired 590 customers at $21.40 each. First orders returned $11.90 per customer — the rest comes back by ~Sep 13 — inside your 60-day target."
No forty charts. No attribution theater. The real numbers, honestly presented — forecasts shown as ranges, guidelines labeled guidelines, every threshold's math visible.
There's no long-term contract. The Partnership is month-to-month and has to earn its place every month — if it ever isn't worth multiples of what it costs, cancel.
And as the blended model holds, we go a level deeper — which SKUs and segments your ads should push next.
The audit found Valentte a measured £3,000+/day swing. The Partnership exists because their CEO's next sentence was about what's still on the table:
"There is still another £2,000 to £3,000 a day of improvement if we get to the target that you set us."
Targets need tending. That's the job.
It starts with fifteen minutes on a call — not a checkout page.