The Ad Profitability Audit for Shopify brands spending $100k+/month on ads
In 10 business days, I’ll find at least $95,000 a year in profit your ads are leaking, or you get a full refund.
Valentte, a £25M DTC brand, found £1.1 million in additional profit in their Audit.
You’re spending six figures a month on Meta and Google. ROAS looks fine. Cash says otherwise.
You’ve rebuilt the spreadsheet twice, argued over attribution, and still can’t answer the question that actually matters:
“Are the ads actually making us money, after all costs?”
That gap between dashboards and cash is where brands silently bleed hundreds of thousands a year.
“We could see from a cash perspective that there were problems with profitability, but inside the metrics we were looking at, it didn’t look like they were.
The frustration was the mismatch between those two things.”
Imagine waking up certain that yesterday’s ad spend gave you the best returns it could have, and exactly how high you can continue to push before it gets dangerous.
The Audit gives you:
Instead of accepting platform ROAS at face value, I reconcile the only three sources of truth that matter:
P&LCOGS, shipping, fees, fulfillment, and every other relevant cost
StorefrontWhat customers actually bought, and whether they came back
Ad accountsExactly what you spent to acquire them
When those three finally agree, you stop guessing and start treating ad spend like an investment instead of a gamble.
“Translate that over a year… £1.1 million difference it will make to our bottom line, just that single change.”
“I will not approach marketing or advertising in the same way ever again.”
Plus: 30 days of guardrail monitoring and weekly 30‑minute check‑ins to support implementation.
That’s more than ten times the fee.
45‑minute kickoff: we agree on your goals, cash/speed/both, set targets, and your team grants read‑only access to your store, ad accounts, and cost data.
10 business days: I reconcile your P&L, Shopify, and ad spend into one contribution‑level profit model, mapped by cohort. Your team’s part is done.
90‑minute working session: you see exactly where profit leaks, and what to do about it the very next day. You leave with the model, the deck, and a CAC guardrail your team can run ads against.
Your team’s time: usually 2–4 hours total across access, a few clarifying questions, and the working session.
Before Clove, I spent years at Bain & Company in New York working on growth and profitability with nine- and ten-figure consumer brands, then led data science for NPS Prism by Bain. Before that came a Yale degree in applied mathematics.
I started Clove because the profit techniques big companies take for granted almost never reach founder-led brands, where they’d move the needle most.
A founder doing $10M doesn’t need attribution theater; they need to know how to get the best bang for buck from their ad spend.
If we’re a fit, you don’t get a generic dashboard or a junior analyst. You get the person who built the methodology on your account.
The Audit gives you a clean profit model, CAC target, and guardrails based on today’s reality. From there, one of three things usually happens:
We only talk about the Partnership when the Audit shows there’s enough on the table to justify it.
Usually 2–4 hours total across the Audit to grant access, answer a few questions, and attend the working session.
Then you got a free health check.
If I can’t show you at least $95,000 in annualized contribution-profit improvement in the Audit, you get a full refund.
Most dashboards stop at revenue or ROAS. The Audit reconciles your store, ad accounts, and P&L into contribution profit, then sets CAC targets and guardrails your team can actually run.
AI is great at the arithmetic. The hard part is judgment: which costs to include, what to ignore in an avalanche of data, and which tradeoffs your brand can actually stomach.
A profit model that’s slightly wrong but looks precise can have you scaling unprofitable cohorts by hundreds of thousands.
No. Clove doesn’t run ads or write creative. I set the targets and guardrails that keep your team or agency executing in a way you and your CFO both like.
