Marketing knows the ROAS. Finance knows the P&L. Between them sits the question that decides whether your brand compounds or quietly erodes — and nobody owns it. Clove Analytics exists to close that gap.
Valentte, a £25M home fragrance brand, was spending up to £25,000 a day on ads. Their dashboards said the model was working. The cash said otherwise: £1,600 a day lost on new customers, invisible inside the metrics they were watching.
Three days after their audit, the same cohorts were making £1,400 a day — a measured swing of more than £3,000 a day. The £1.1M annual projection isn't mine; it's their CEO's, on camera.
Read the full Valentte story →You're spending six figures a month on Meta and Google. ROAS looks fine. Cash says otherwise. You've rebuilt the spreadsheet twice and you still can't answer the only question that matters: are the ads making you money?
It isn't a discipline problem. Your marketing team lives in platform metrics that can't see your costs. Your finance side lives in a P&L that can't see cohorts or campaigns. The one question that needs both — nobody was ever given the job.
"We could see from a cash perspective that there were problems with profitability, but inside the metrics we were looking at, it didn't look like they were.
The frustration was the mismatch between those two things."
One sprint on your real numbers. You get:
The audit's discipline, running continuously:
Revenue tools tell you what you sold. Clove computes what you kept — contribution profit, after product costs, shipping, fees, fulfillment, and ad spend.
Not forty charts — a diagnosis. Your numbers name the one thing capping profitable growth, and it becomes a ceiling your team can run ads against.
No attribution theater. Blended truth, platform numbers calibrated against it, forecasts as ranges, every threshold's math shown.
"I will not approach marketing or advertising in the same way ever again."
"It has been a life-changing process for me as a chief executive and a founder."
"Do it — 100%, a thousand percent… you will not regret it."
Luke has offered to take reference calls from founders considering Clove. If that would help, ask me for an introduction. The full story →
I'm Ademide Ajayi. I spent years finding profit for ten-figure consumer brands — at Bain & Company, and as data science lead at NPS Prism by Bain — where an extra million is a rounding error. I started Clove to do the same work for founders, where it changes everything.
More about me →
If you're doing $5–50M and spending $100k+ a month on ads, the odds that this gap exists in your business are, frankly, very high — not because anyone did anything wrong, but because no one on your team was ever given the job of closing it.
That's the job I do.