The Ad Profitability Audit

One sprint. Your real numbers. A defensible answer.

You're spending six figures a month on Meta and Google. ROAS looks fine. Cash says otherwise. The audit closes the gap between what your dashboards say and what your bank account says — using your real P&L, in one sprint.

Book the call

What you get

Your true unit economics, finally. What a customer is actually worth to you over time (lifetime gross profit), what they actually cost to acquire, and how long your cash is out the door before it comes back (payback) — computed from your real P&L: product costs, shipping, payment fees, fulfillment, and ad spend. Not platform-reported numbers. Yours.
The one constraint holding back profitable growth — named plainly, with the math shown.

A CAC ceiling your team can run ads against — the maximum you can pay for a customer and still hit your payback and profit targets.
Scale / keep / cut guidance for every campaign across Meta, Google, and beyond — guidance your marketing team can act on the next morning.
Delivered as a working session and a deck your team keeps.

How it works

1 · Connect

You grant read access to your store, ad accounts, and cost data. Your numbers stay confidential and are handled in isolation — this is the most sensitive data you have, and it's treated that way.

2 · Compute

I rebuild your unit economics from the ground up — every cost, every cohort — until the numbers are rock solid.

3 · Deliver

A 90-minute working session where I walk you through what's true, what's wrong, and exactly what to do about it. You leave with the deck, the targets, and the reasons.

Typical timeline: 7–10 business days from data access to working session.

What happened last time

Valentte, a £25M home fragrance brand, was spending up to £25,000 a day on ads. Their dashboards said the model was working. The cash said otherwise: £1,600 a day lost on new customers, invisible inside the metrics they were watching.

Three days after the audit, the same cohorts were making £1,400 a day — a measured swing of more than £3,000 a day. The £1.1M annual projection isn't mine; it's their CEO's, on camera.

"Do it — 100%, a thousand percent… you will not regret it."

Luke Bream · CEO, Valentte

Read the full Valentte story →

Valentte testimonial — the numbers, in 16 seconds

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Common questions

Are you a marketing agency? Do you run our ads?

No. Clove doesn't run ads, write creative, or manage campaigns. I compute what your customers are worth, what they cost, and how far you can push — your team or agency then executes with real targets. Most agencies run better with a CAC ceiling to aim at.

How is this different from what our agency or finance team already does?

Agencies optimize inside the platforms' numbers; finance sees profit at a blended, backward-looking level. Clove sits in the middle: your ecommerce, cost, and ad data stitched together to show which spend actually drives contribution profit, and how long your money is out the door. Different question than either is answering.

What data access do you need, and how much work is it for my team?

Read-only access to your store, your ad accounts, and your cost data. Most teams spend 60–90 minutes total across the sprint — answering questions and granting access. The modeling is my job. Your numbers stay confidential and are handled in isolation.

We already have Triple Whale / a data tool.

Good — it's probably right about revenue. It doesn't know your contribution profit, your payback, or your constraint. Different question.

What happens after the audit?

Most brands leave with what they need: the diagnosis, the ceiling, and campaign-level guidance. Some continue into the Clove Partnership — the same discipline running continuously, plus me on the team. If you join within 30 days, your first month is free.

The details

$9,500 — one sprint. Founding-client pricing: the first five audits at this rate.
Continue into the Clove Partnership within 30 days and your first month is free.