I'm Ademide Ajayi — founder of Clove Analytics.
I spent years at Bain & Company in New York, in strategy and advanced analytics for consumer brands doing nine and ten figures — the kind of companies where an extra million of profit is a rounding error. Later, as data science lead at NPS Prism by Bain, I built the analytics that some of the world's largest brands use to understand their customers. Underneath it all is a Yale degree in applied mathematics.
Somewhere along the way the pattern became hard to ignore: the profit techniques that big companies take for granted almost never reach founder-led brands — the businesses where they'd matter most. A founder doing $20M doesn't need a strategy deck. They need to know, every morning, whether yesterday's ad spend made money — with numbers solid enough to bet on.
My consulting background, for the curious →
